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The value exchange between consumers and businesses is one of the fundamentals of modern marketing. However, the marketplace has generally treated the practice of gathering and analyzing big data as a trade secret, creating an environment of standoffishness with everyday consumers. While companies have a responsibility to educate consumers on the fundamentals of their data collection practices, do consumers likewise need to be more aware of how companies use their personal data and hold accountable businesses that don’t deliver a benefit in return? Would an open dialogue about the data exchange increase engagement between businesses and shoppers, and create a more mutually beneficial environment where companies sell more and consumers are happier with their purchases? Join Bazaarvoice CMO Lisa Pearson and Lee Maicon, Chief Strategy Officer at 360i, as they discuss the issue of data literacy and the data value exchange between shoppers and businesses.